Manchester United Signs Multi-Year Partnership with MoPlay
Manchester United has committed to a new multi-year global partnership with brand new mobile betting brand, MoPlay, which only launched in July this year.
The new partnership will see the iconic football club develop brand new and exclusive content for the users of MoPlay, and see the duo create new co-branded ‘activations’ across the globe.
MoPlay are an innovative and dynamic company looking to further enhance our fans’ gaming experience. They are an exciting new brand that aims to modernise and improve the betting industry and we are delighted to be part of this journey. – Richard Arnold, Manchester United’s Group Managing Director
MoPlay’s CEO, Juergen Reutter, said: “We are immensely proud to partner with what we regard as the biggest sports club in the world. Engaging in such a high-profile partnership so soon after our inception truly puts our exciting new brand on the map.
“As we embark on the first steps of our journey, it is our ambition to create the kind of successful dynasty Manchester United is renowned for. We look forward to working closely with the club’s vast array of talent – from all areas of the organisation, on and off the pitch – in order to reward the passion of the fans and deliver them an enhanced betting experience across the globe.
“Our motto is to #MoveOnUp, and we aim to make that ethos a reality, alongside the team, for the seasons ahead.“
MoPlay is a brand new, mobile-focused betting app available to punters in the UK from the base of its parent company, Addison Global, in Gibraltar. The company paired up with strategic partner, SBTech to launch the brand.
Reutter commented: “…MoPlay is open for business, but this is very much a soft launch for now. We are not attempting to break through the World Cup noise. Instead our marketing approach will focus on the new football season in August, to coincide with some significant sponsorship activity and the release of our MoPlay app. Meanwhile, we’re delighted to partner with SBTech on this exciting new venture – we’ll continue to work closely with them to bolster our product offering. Watch this space!”
Richard Carter, CEO of SBTech, added:
“We are delighted to have partnered with Addison Global and look forward to helping build a truly unique and original mobile only sports and gaming brand based off SBTech’s next generation API’s.”