Casumo Enters Sports Betting Market with Kambi Deal

The online casino operator, Casumo, has agreed a deal with sportsbook supplier, Kambi, to deliver a gamified sports betting product.

The new site, which will be built by Casumo and targeted at casual sports gamblers and sports fans who don’t currently bet on games, will use Kambi technology services including open API’s. The two companies agreed a multi-year deal to work together.

The sportsbook will be integrated into Casumo’s proprietary platform ahead of the initial roll-out of a football-focused mobile offering. The pair say they will be offering players fun and playful betting opportunities.

Kambi chief executive, Kristian Nylen, said the two company’s different backgrounds will attract a new type of customer.

This deal illustrates the flexibility of the Kambi technology, with Casumo widening the spectrum of operators currently adapting our technology to meet their own specific product and marketing requirements. Kristian Nylen, Chief Executive, Kambi

Daniel Durrans, head of sportsbook at Casumo, said: “We’re delighted to have signed this deal with Kambi. This is an exciting and collaborative partnership across product and technology.”

He added that Casumo is creating a brand new, more intuitive product experience for sports, built on Kambi’s leading sportsbook platform.

A cartoon-style image promoting Casumo casino.

Casumo casino is known for its unique take on branding in the UK gambling industry. ©Casumo.

Last month, Kambi announced plans to enhance its sportsbook platform via an investment in Virtus Sports. Kambi secured a stake of around 25% of Virtual Sports for a fee of £500,000, giving the firm access to “a high-quality and complementary virtual sports betting product.”

Malta-based Casumo was founded 2012. Its success has been largely built on the integration of leaderboards and other social gaming features that combined with design create a more gamified version of online gambling. Kambi Group plc is listed on the Stockholm Stock Exchange. Trading was up around 3% following the news.

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